Archives for August 2014
Nowadays, car has been a necessity of life. More cars are running on the road and more people are driving or planning to drive a car. The huge demand makes driving instructor a hot profession. New drivers are look for qualified driving instructors while instructors advertise to attract more students. The unequal information between the two parties in traditional driving instruction market wastes a large number of resources. The popularized internet technology solves this problem.
Once a driving instructor or driving school market online, the business will extend out of the original radiation range. Potential clients in other districts of the city might choose a professional driving instructor rather than the one nearby.
However, the common Google search or other mainstream search engine not sufficient to meet the demand for the local market. Therefore, SEO for driving instructor or driving school is quite important and necessary. The SEO targets to put the driving instruction website on the top of the search results and thus attract more users to visit the landing pages. The local market share will grow through the SEO for driving instructors. This solution is especially suitable for a single driving instructor or small driving school or new driving school to increase popularity online and on the spot.
For this purpose, it is necessary to look for a professional marketing company to do SEO for instructors. Generally speaking, the marketing company will adopt unique keywords and contents for SEO. In the SEO marketing strategy, different keywords are utilized to cover the necessary information including “learn to drive”, “driving instructor” and “driving school in a certain area”. More specific keyword is applied for SEO, more useful the search result is. Through the SEO in this way, the driving instructors or driving schools will increase reputation fame and attract more potential clients.
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SEO 4 Instructors
Update your site according to new Page Layout Algorithm from google to get better SEO ranking in future as well. Few days back Matt Cutt the head of Google’s Search Spam team announced that they made some changes in their page layout algorithm and these changes will affect all those websites or pages that have a lot of ads with very little actual content on it. That means if your website is full of ads or a lot of white space and it have a very small useful content for actual user then google may reduce the SEO ranking of that website or webpage.
Sine this was released on 6th of February so it is very much possible that it already affected on your website. However, if you still see the same amount of traffic from your organic search result and you use a lot of scrolling techniques and adds on your website, then we suggest you to change it accordingly so SEO ranking of your website can remain higher in the future as well.
You can read more about it here: http://searchenginewatch.com/article/2328573/Google-Refreshes-Page-Layout-Algorithm
Do you think it will affect niche SEO such as driving instructors marketing?