What is SEO?
Search engine optimisation, commonly known in the industry as SEO, is the use of search engines to generate traffic to a specific web site. SEO aims to attain a higher ranking in search engines and directories for a targeted website. Since 89% of global Internet users and 78% from the UK rely on search engines and directories to find the information they need, such as looking for products and services offered online. If your business website is not on the first page, then your business might as well not exist for searchers.
Why hire professionals such as SEO 4 Instructors?
By choosing the most relevant searched terms such as “driving schools”, “driving instructors”, “driving lessons”, we build links to your website, resulting in your site climbing up the rankings of search results. It has been proven that being on the first page of natural results in Google is 6 times more effective than using PPC or sponsored links. We make sure that your website is well maintained and that Google recognises it as an authority in your area.
In just 6 months, we can increase your traffic immensely and generate more income and the benefits will remain even after your contract with us ends.
Why is Search Engine Submission not enough?
Most people think that submitting their website to the search engines is enough to increase traffic to their site. Unfortunately, this is not always true. Without search engine optimisation, your site will appear only in the high numbered later pages in search engines where people almost never click. Hiring an SEO professional like SEO4Instructors, will guarantee optimisation services to give your website a page one ranking in popular search engines like Google, Yahoo and Bing.
For as little as £5 a day, SEO4Instructors will:
- Study your business objectives and goals carefully to assist your website to generate more sales using link building and SEO.
- Analyse your site and create SEO for on-site and off-site optimisation.
- Suggest company, product, or service relevant keywords to capitalise on potential customers.
- Create an effective SEO marketing campaign to put your business on top of search engine rankings.
- Initiate link building strategies to get the best results from your targeted niche or region. Link building lowers your cost and increases sales.
- Monitor marketing and strategy performance and efficiency.
- Give us a 6-month SEO plan span and by the 3rd month minimum you will already be seeing results.
For example, imagine if your company sells all kinds of ties. When we do some quick research, we find out that school ties, business ties, and custom ties have been searched between 1,000 to 1,500 times on Google in the last 30 days. These are guaranteed searches which prove that people are searching to buy these types of ties. Imagine if you can somehow bring all these people to your website. If you are at the top of search engine rankings when these people search they will no doubt look at your website first. Your return on investment and sales would increase in leaps and bounds.
PPC (Pay Per Click) is a good way to start-off and a temporary stop gap measure. We offer PPC advertising at a rate of £30 per phrase. You only pay for the key phrase that generates enquiries or sales. Using PPC is a good way to get immediate results that convert to quick sales and can be paused whenever necessary. Generally, your site will be linked to the most used searches, for example “driving lessons Watford” which would mean your site showing up on the first page of Google for that keyword.
Over the years I can proudly say that I have achieved an average position of 1.8, so I can therefore guarantee the effectiveness of this strategy. PPC is extremely effective when those quiet periods come and you have few customers.
PPC has the advantage of an opening salvo due to its:
- Fast setup process.
- Advertise directly to people searching for you.
- Remember your competitors also use Google.
- Instant targeted traffic goes to your website.
- Can be paused anytime when traffic to your website becomes to much.
Tracking – Each month, we provide you with a comprehensive report analyzing how each search has been performed.
If on the sponsored link area, we can show how many times the phrase was searched (this is called an impression) and how many clicks you have from that search. This will enable us to customize a package that will be cost-effective for you. There is no point using 5 searches if 2 will get you the business you need. More importantly, you will only need pay for each key phrase used, since after the first month, you’ll be able to focus on as few as 2 high-performing keywords.
We also allow you to monitor the optimization constantly and provide a log-in centre which will help you keep up to date with the work carried out. Each time you log-in, you will see your previous position and new heightened one.
Web Designing is More Than Just Pretty Graphics
Any businesses website should tell a lot about the company. Think of your website as your show window in front of your business or store. When your visitors enter, your site should clearly show your products and services, and most importantly, who you are, what you do, and why you do it. Your visitors should know from your site the company’s personality, and what makes you stand out from your competitors.
We design your website to be clear and concise for your potential pupils and ensure that your brand is inviting and friendly, with a fun and fresh eye-catching logo. Having been in the driving instructors business for 5 years, we know exactly how to create great websites for this niche.
In all probability, your website is probably missing these two important factors:
Search Engine Optimization (SEO) – you probably never knew that keywords embedded in your website’s design “code” allows your site to be found and indexed by search engines. Company related keywords, when well researched, can actually make a difference to give you a competitive edge on internet searches.
Content Management – new, refreshed, and updated content will have your visitors coming back again and again. Not just any content, but original and logically organised written content is attractive to visitors and search engines.
There is more than just looking pretty and neat to your visitors. Visuals help, but, ultimately your website presence based on your content, user-friendly navigation, product and services presentation will be what brings back visitors time after time.
As we mentioned before, as your website is your show window, it can also be your brochure. People will take it, review it, prod it, and use it to try to understand your company better. Your brochure/website is competing with thousands of other brochures/websites, so you need to stand out as the best at what you have to offer or what you can do.
Cheap, amateur solutions just cannot cut it for any business website. Web designers like SEO4Instructors fully understand what business owners truly need, so we offer the following:
- 12 months free hosting.
- Free new domain name or transfer of existing domain name for business.
- Up to 5 accounts of free web mail.
- *Free updates during the first year.
- Marketing support/advertisement design.
- Connects to Facebook of Twitter pages.
- Being able to update content by themselves at any time.
- People able to find the business easily through online searches.
- Keywords needed for updating or inclusion in web design code.